Al Safadi App: Direct Ordering, Delivery and Rewards
Al Safadi’s mobile app gives customers a direct way to order its Lebanese dishes across Dubai and Abu Dhabi. Available on iOS and Android, the app combines menu browsing, item customisation, online payment and order tracking in one experience. Customers can save favourite dishes for faster reordering, receive free delivery through the app and collect coins that can be redeemed for discounts on future orders.
Challenge
Al Safadi needed a direct digital ordering channel that could match the convenience customers expect from delivery platforms while keeping the relationship within its own brand. The experience had to make a large menu easy to browse, support customised orders and payment, and encourage customers to return without adding friction to a time-sensitive ordering journey.
Solution
Digitalhive created a mobile ordering experience that takes customers from menu discovery to delivery in a clear sequence. Users can customise dishes, pay online, track active orders and save previous choices for quick reordering. A coins-based rewards system gives customers a reason to return, while app-exclusive free delivery strengthens the direct ordering channel. The experience is available on both iOS and Android.
