SWITCH Foods SEO: From Low Visibility to First-Page Growth
SWITCH Foods’ SEO activities turned a low-visibility website in an emerging plant-based meat category into a stronger source of discovery and demand. Digitalhive combined technical SEO, on-page optimisation, content expansion and authority building to improve relevance for high-intent product searches. Organic sessions grew by 123%, visibility rose from 1% to 22%, and nine target keywords reached page one, including several top-three product rankings.
challenge
SWITCH Foods’ SEO programme turned a low-visibility website in an emerging plant-based meat category into a stronger source of discovery and demand. Digitalhive combined technical SEO, on-page optimisation, content expansion and authority building to improve relevance for high-intent product searches. Organic sessions grew by 123%, visibility rose from 1% to 22%, and nine target keywords reached page one, including several top-three product rankings.
Solution
Digitalhive rebuilt the website’s technical SEO foundation, improving crawlability, speed and indexation while raising Site Health from 78% to 93%. The team targeted attainable, high-intent keywords and optimised titles, meta descriptions, headings, copy, schema and internal links. Expanded content, guest articles, link placements and quality backlinks strengthened relevance and authority, positioning SWITCH as both a product brand and an educational voice in the category.
Impact
Organic sessions
Organic sessions increased by 123%, showing stronger discovery and demand through organic search.
Keywords on page one
Nine target keywords reached page one, including several ranking within the top three positions.
