GASCO: A Website Built to Bring the Group and Its Sub-Brands Together
GASCO’s website presents the National Gas and Industrialization Company as one connected group while giving its six companies—Jal, Khazeen, Tazweed, Estwan, Hulul and MubTech—space to explain their roles. The bilingual platform also brings together the group’s LPG solutions, investments, sustainability, investor relations and corporate information, helping audiences understand both GASCO’s scale and the specialist capabilities that sit beneath the parent brand.
Challenge
GASCO is a large parent company with several distinct companies and service areas. Separate websites would weaken the relationship between them, while a purely corporate website could hide their individual value. The challenge was to build one website that made every company visible and clearly part of GASCO.
Solution
Digitalhive created a unified information architecture that starts with GASCO’s group story and leads users into dedicated company and solution pathways. Each sub-brand receives enough space to explain its role, while consistent navigation, naming and visual hierarchy reinforce the parent-company relationship. The result works as both GASCO’s corporate website and a connected digital home for the wider group.
