NASCO UAE: A UX/UI Redesign Built Around Separate Individual & Corporate Journeys
NASCO UAE’s redesigned website presents the multinational insurance group through a clear, responsive experience for both individuals and companies. Separate Personal Insurance and Company Insurance pathways help visitors explore relevant products, including motor, home and medical cover, before requesting a quote. The website also brings together the group’s background, people, global offices, careers and contact information, balancing service discovery with corporate credibility.
Challenge
NASCO served two audiences with different insurance needs: individuals seeking personal protection and companies managing organisational risks. The previous experience spoke to both groups in the same way, making products harder to navigate and relevant information less immediate. The challenge was to separate the journeys while preserving a consistent NASCO brand.
Solution
Digitalhive created a responsive UX/UI system built around two clearly defined audience routes. Personal and company insurance sit at the top level, with product categories, supporting imagery and direct quote actions helping users move quickly from need to enquiry. The design also structures NASCO’s story, people and global presence into accessible corporate pages, creating a consistent experience across desktop and mobile.
