Wefix: More Enquiries, Same Ad Budget
Digitalhive improved Wefix’s existing Google Ads campaigns without increasing the advertising budget. The account was restructured, targeting was refined and the advertising messages were clarified. Average monthly enquiries increased by 81%, from 217 to 392, while reported monthly revenue grew by 33%. The campaigns also generated more commercial enquiries and contributed to securing a major fit-out project.
Challenge
Wefix already invested in Google Ads, but the account generated too few enquiries for the amount being spent. Lead quality was inconsistent, with smaller residential jobs dominating the pipeline. The business needed to increase overall enquiry volume while attracting larger commercial opportunities, without increasing its existing advertising budget.
Solution
Digitalhive reorganised the campaign structure to improve control over individual services and their performance. Advertising messages were rewritten to communicate the offering more clearly, while targeting focused on the customers and commercial opportunities WeFix wanted to reach. Continuous campaign reviews helped improve performance while maintaining the same budget.
Impact
Average monthly enquiries
Average monthly enquiries increased from 217 to 392 after the account was restructured, with no increase in Google Ads spend.
Average monthly revenue
WeFix reported a 33% increase in average monthly revenue, alongside stronger commercial enquiries and a major fit-out project.
ROAS
The campaigns achieved an estimated 25-times return on advertising spend, based on Google Ads accounting for 70% of reported revenue.
