Dimensions Experts Academy: From Clicks to Course Enquiries
Digitalhive created the academy’s first paid advertising campaigns to generate demand for its HSE and professional training courses. Google Search, Demand Gen and retargeting reached prospective learners at different stages of their decision. The client reported approximately 180 monthly conversions, an average ticket value of SAR 1,200 and around 6x ROAS. One Google Ads enquiry also developed into a long-term engagement with Saudi Arabia’s Ministry of Interior.
Challenge
The academy wanted to increase online course sales but had no previous paid advertising activity. Digitalhive needed to establish the channel from the ground up, reach people interested in professional qualifications and generate meaningful sales opportunities across a varied portfolio of HSE courses, certifications and professional training programmes.
Solution
Digitalhive launched Google Search campaigns to capture demand from people actively researching relevant courses and qualifications. Demand Gen introduced the academy’s courses to prospective learners beyond active searches, while retargeting encouraged previous website visitors to return. Ongoing optimisation refined the targeting, campaign messages and budget allocation, supporting both individual learner acquisition and institutional opportunities.
Impact
ROAS
The academy reported an approximately six-times return across its Google Search, Demand Gen and retargeting campaigns.
Reported monthly conversions
Paid campaigns generated approximately 180 reported conversions per month across the academy’s courses and certifications.
