Urban 411: Paid Search With Commercial Impact
Digitalhive used Google Ads to connect Urban 411’s office furniture products with buyers actively searching for relevant solutions and suppliers. Google Search and Shopping campaigns were supported by closer alignment between targeting, advertising messages and buying intent. Monthly enquiries increased from approximately 80–100 to 120–150 without a budget increase. The client also reported stronger lead quality, around 14x ROAS and more than AED 2 million in monthly quotations.
Challenge
Urban 411 needed to generate more relevant enquiries from its existing advertising budget. The priority was to reach prospective buyers with genuine product requirements and provide the sales team with stronger commercial opportunities. Monthly enquiry volume remained limited, and the campaigns needed to connect the company’s products more closely with active purchasing intent.
Solution
Digitalhive used Google Search campaigns to reach people looking for relevant office products and suppliers. Google Shopping displayed products directly within search results, allowing buyers to assess their relevance before visiting the website. The team aligned the campaign structure, advertising messages and targeting with buying intent, then continuously refined performance to generate more qualified opportunities without increasing the advertising budget.
Impact
ROAS
Urban 411 reported an approximately 14-times return on advertising spend across its Google Search and Shopping campaigns.
Growth in monthly enquiries
Monthly enquiries increased from approximately 80–100 to 120–150 without an increase in the advertising budget.
